Here at Aaron Sachs and Associates, we'd like to invite you to join us tomorrow, April 18, at Safe and Sound Saturday! The event, hosted by KY3 and KSPR, will be held from 9:00 a.m. to 4:00 p.m. at the Ozark Empire Fairgrounds E-Plex Center. Be sure to stop by and say hello to our team: we'll be handing out children's bicycle helmets as part of our safety helmet program, which has been going strong for nearly two decades, providing thousands of helmets to children statewide. In fact, we have a special prize for the family of the child who receives our 30,000th helmet: a Branson vacation giveaway! The Minions will also be there to join in the fun.
Our team is proud to support Safe and Sound Saturday, which provides a chance for families to learn all about different kinds of safety, whether at home, at play or on the road. Since spring is nearly here, we think it's a good time to highlight the importance of safe bicycling and the importance of helmet use. Below, we share some important facts and information about bicycle helmet safety.
Facts about auto accidents involving bicycles:
• The Insurance Institute for Highway Safety reports that approximately 2% of all motor vehicle accident fatalities are bicyclists - and, "in a majority of bicyclist deaths, the most serious injuries are to the head." In 2013, 471 cyclists were killed nationwide in collisions involving motor vehicles.
• Annually, about 300,000 children are treated in hospital emergency rooms for bicycle-related injuries, according to KidsHealth.org. Of that number, at least 10,000 suffer injuries that require hospitalization.
• With warm weather arriving - and summer just around the corner - it's especially important to be vigilant about bicycle safety. During the summer months, child bicycling fatalities increase 45% above the monthly average throughout the rest of the year.
• About 63% of cyclists who were fatally injured in 2013 were not wearing helmets. Bicycle helmet use has been proven to reduce head injury risks by as much as 85 to 88%.
• Safety helmets are essential, wherever you or your children are cycling: in fact, about one-half of all bicycle crashes happen in driveways or on sidewalks.